Fashion Design From Concept to Retail – The Who, What, Why and Wear of How a Garment is Made

We wear clothes all day and every day, but most people don’t think about how their garments make their way from the fashion designer’s imagination to the store. Sure, we know that designers come up with the concepts, and that stores sell the clothing, but what happens in between? As you’ll see, the fashion design process has many steps and countless professionals involved along the way. It really makes one appreciate the work that goes into what we wear – and how large the fashion industry is.

1. Research. Before any design can begin, the fashion designer has to do some research. First of all, who is the target market? Is it men or women? What age group? How much money do they make? What are their interests? The second type of research needed is trend forecasting. Since it can take up to two years before a garment makes it to retail, designers have to know what will be popular in the future in terms of styles, trends, and colors. Fortunately, there are companies who specialize in market research and trend forecasting, so apparel companies can subscribe to the information without actually doing all the legwork.

2. Design. After digesting all the research, the fashion designer begins creating. He or she will hand sketch the designs using the industry standard Nine Heads drawing technique, or sketch them with a computer program. In the margins, the designer will write specs, e.g., the color, fabric, texture and other details. The fashion sketch is called a “croquis.”

3. Sourcing materials. Once the sketch is completed, the materials need to be found. Either the designer or a design assistant looks for fabric, buttons, trim, zippers, anything that is necessary to complete the garment. It sounds like a fun shopping trip, but keep in mind that the person sourcing has to stay within a budget.

4. Pattern making. Next, the pattern maker takes the fashion designer’s sketch and creates a workable pattern from which the actual garment can be sewn. The pattern maker also develops the marker, a layout for how the pattern goes onto the fabric. All the pieces of the garment, in every size, are configured on the marker so there is minimal fabric wasted.

5. Production. When the pattern is created, apparel manufacturing can begin. This step involves many areas including costing, production planning, global dynamics, and quality control. At this stage the company must decide whether to manufacture locally, or even within the United States, or overseas, where labor is cheaper. With so many components and production channels involved, the manufacturing aspect of fashion design is an industry within itself.

6. Buying. Unless apparel companies have their own stores, they will present their merchandise at trade events to fashion buyers. Buyers then choose the pieces they feel will sell at their stores at the best price. Just as the fashion designer must forecast the styles that will appeal to consumers in the future, so must the buyer.

7. Marketing. Behind the scenes, the fashion marketing machine is in full motion so that when the clothes are manufactured and hit the stores, shoppers will want to snap them up off the racks. Marketers need to understand consumer attitudes and behavior and develop a keen sense of the emotional triggers that will persuade them to make purchase decisions.

8. Merchandising and retail. Once the clothes hit retail, it’s the job of the fashion merchandiser to create a visually appealing merchandise display to lure consumers into the store to buy, buy, buy. Mannequins, props, and sometimes very unexpected elements all work together to stop customers in their tracks. But merchandising is only part of the equation at retail. Savvy fashion design companies educate retailers on their merchandise so the sales staff can be knowledgeable about the product line and more effectively sell one-on-one with customers. Marketing and merchandising hooks them in; the retail staff closes the deal.

Although the preceding was a very basic rundown of the production of a garment, it’s clear that the fashion design industry is huge, with many layers and players. It bodes well for those interested in a fashion career, as there are myriad job positions besides the fashion designer. Therefore, whatever interests or skills one might have, there’s probably a career in fashion for them.

Celebrities Inspired Fashion Clothes

Before the age of famous people for example celebrities, clothes and fashion was inspired by hard working individuals that had creative minds and innovative thinking. They were the true designers who often worked long hours and late into the evening before they broke through the fashion industry. We know many famous fashion designers who started their fashion clothing brand from the back of the room with a sewing machine and few meters of cloths and these are the true so inspired fashion designers not some one that cant sing in front on thousands of people and cant even dress properly or appropriately for that matter.

We’ve seen many high profile celebrities starting a clothing fashion brand thinking that they will be successful but after a few months after the so called their own thinking of being creative stops then they can’t bring in new ideas in to the market and that’s why a lot of celebrities fashion brands disappears after a few months after their big launch parties.

How ever celebrities inspired clothing such as a plain t shirt with a famous picture of celebrity with printed on black and white ink and t shirt looks very classy and if that person was from the old and retro old school days then that black and white t shirt looks very good and that’s why sales to do with retro and celebrities looks great and sells very good too.

When celebrities or even when famous people say a word especially a catchy phrase like “Yes We Can” these short words gets printed on t shirts like wild fire. Companies will tend to focus on latest events like elections, parties or seasonal events to think of slogans and images to print on the clothes and t shirts.

Why you may ask?

Well the simple question is because they will have an audience that they need to cater for like their fans and their fans look up to their fashion brand to bring them fresh new slogans so that they themselves can be up to date with local events. Also if it’s a funny slogan then they want to buy the t shirt so that they are the person that people laugh with, which can make some people very popular indeed.

People want to wear funny slogans or images printed of their celebrity to show true devotion as some people think their celebrities to be their religion and god in some cases. Fashion clothes tend not to last very long compared to other clothes that you can find in non fashion clothes retail shop, this is because it’s a trend that people buy one part of the fashion and then quickly buy another part of a different fashion. Ladies especially want to be known individually for wearing the very best and the very expensive so that they can show off to other people and this gives a high status of themselves, or at least that’s what they think any way.

So now you know why celebrities start fashion brands and fail in some cases and why people would wear celebrity inspired fashion clothes.

Internet Marketing Product Reviews – Thinking on Shopping and Product Reviews and Internet Marketing

How can you tell when an online Internet Marketing Review is legitimate or not? Just because someone says that a certain software is the best one to make you a million dollars does not mean it is. After all, most of the Internet marketing product review sites allow people to post using “fake names” or handles, like Starlifter7 or WookieMan or some such non-sense.

How can you tell if the person is not reviewing their own product or engaging in the ultimate form of “buzz marketing” tactics, which by the way is now illegal says the FTC, as it is just another form of hype or false and misleading advertising. So, while I have you here reading this article, let me discuss the actual websites that do “Internet Product Reviews” and explain what I have found.

First, when someone tells you that they made a million dollars and they are going to sell you their secret formula, a word to the wise. If they were making a million dollars using their methods, why on Earth would they share it with you, as they could easily double their efforts to make two-million or triple their efforts to make three. See that point? You should.

Second, if a person does not leave their name, then their book review, software review, product review or business opportunity review cannot be taken as 100% factual, and you ought to know by now that you cannot believe everything you read on the Internet – ever heard the famous quote:

You can believe none of what you hear, half of what you read and most of what you see”

Well, where does that leave us on the Internet? In that you are reading it, so that takes it down to 50% legit right there, and those are not good odds when you are reading online product reviews about internet marketing products in some shopping and product review website, no matter how legit the actual site is. Because it’s the actual review from the so-called or pretenda-consumer that you are reading.

Third, often competitors will go online and trash products and write up reviews claiming faulty products, bad service, poor delivery, or simply bad mouth the product. Well, obviously that happens too. All in all, I’d give the internet product reviews and overall rating of 30% factual, and to me that just is not worthy of my risk. So, if you like me go online before you buy, consider that what you are reading is not necessarily the real deal, the whole truth or written by some consumer god. Think on this.