Determinants of a Rewarding Fashion Buyer Salary

Nature of Work

Salary of a fashion largely depends on the nature of work. Opening a fashion outlet or a boutique gives a low start, but; ensures higher returns in the long term depending on the creativity and market sense of an individual. Obviously; working for a retail garment store, private fashion outlet or a fashion store adds up to the returns of a buyer, as it provides the required practical exposure and professional training.

Skills and Experience

A degree in fashion designing or fashion management is enough to start off the career of a fashion buyer. But, a good amount of relevant experience at a retail outlet or fashion outlet is always a must to get a high start in salary. Being analytical, logical, organized and strategic also increases the monetary gains of a fashion, as these skills determine the scale of business.

The creative spark present within a candidate makes him earn a large amount of money in the long run. That means, higher the creative ideas, higher the returns of a buyer. In addition to these elements, a high degree of self motivation is required to face the highs and lows of this hectic profession.

Knowledge of Market Trend

Understanding the past, present and future market and fashion trends is equally important for a fashion. Tapping the scope of innovation, launch of new fashion design, identification of new fashion apparel markets and timely elimination of the outdated fashion apparel makes up the market sense of a fashion buyer. More the fashion sense and knowledge of market trends, more the fashion buyer salary.

Ecommerce and Product Reviews of Shopping Cart Software

More consumers than ever are conducting their shopping online and in the future even more people will conduct their shopping this way. The reason why is that shopping online is fast, easy and it is simple to compare prices from many stores for the same product. The only big drawback of ecommerce is the inability to hold a product in your hands and look it over. Fortunately, there is a substitute for this and it is known as product reviews. Sure, product reviews don’t let you feel what the product is like, but they will explain to you the benefits and drawbacks and personal experiences. This is incredibly important for online shoppers because they can read others’ experiences. Many times the product reviews will be informative enough to help online shoppers make a decision and choose to buy or pass on a particular item.

When you are looking for shopping cart software it is even more important to read product reviews. The reason why is that everyone will have a different experience and they will detail those in their review. Some users will find the shopping cart software to be perfect for their needs and explain what those needs are. Then, there will be others who found the software to be lacking for whatever reason and will explain why. You read these reviews and can tell by others’ experiences if the software will fit your needs and future needs as well. Keep in mind you should read all reviews before making a decision, or at least a good sampling. You want to focus on the bad reviews and see why someone rated the software low. Perhaps they didn’t like the price or they didn’t know how to use it. If that’s the case then the bad review is irrelevant. Yet, if the review states that the software has glitches and explains what those are then you should pay more attention to this type of review.

Spending a few minutes reading what other consumers have to say about different shopping cart software may help you make a decision as to which software will work best for you. Remember, don’t read just one or two reviews. Instead, take 10 minutes and read as many good, average, and bad reviews as you can. This will help you understand more about the product and its benefits and drawbacks. When you know more about how the shopping cart software works when implemented then you can decide what to buy.

The New Social Media-Fueled Fashion Democracy

Have you ever looked at the latest fashions coming off the catwalk and heaved a sigh of dismay, wondering why they can’t design fashions for people like you? Things are changing – no longer can an elite group of couture designers shape and dictate fashion for everyone. A revolution is happening. Fashion is becoming more democratic, thanks in no small part to social media such as Face book and Twitter and the rise of independent fashion bloggers, who are becoming a force to be reckoned with. An increasing recognition of ethical fashion and the need for more plus size fashion has undoubtedly been consumer led.

At the forefront of this trend is The Shopping Forecast, a unique forum which allows consumers to see, share, vote and comment on next season’s lines. The Shopping Forecast provides a link between the buyers of fashion, and professional store fashion buyers. The selected outfits that viewers vote on are chosen by “The Style Council” whose members are predominantly independent fashion bloggers with no financial interest in the big couture houses or large retail outlets who have previously dictated fashion. Could the Shopping Forecast lead the way to a genuine change in the way the fashion industry operates – fashion by the people, for the people!

Listening to consumers improves the bottom line. And fashion industry is a business like any other so this is a compelling argument to encourage more customer feedback. Earlier this year, Marc Jacobs CEO Robert Duffy received a large amount of Twitter feedback from customers who wanted plus sizes. His response was to tweet back to the company’s more than 26,000 followers, “We gotta do larger sizes… As soon as I get back to NY I’m on it,”. This is clear evidence that designers are listening to the fans and no long operating solely for the elite fashionistas in their ivory towers.

Struggling retailer Ann Taylor saw a saw a 16% rise in same-store sales for the second quarter of 2010. Analysts have attributed this to the company’s vigorous use of social media for helping to lure new customers. In response to criticism of a skinny model wearing a new pair of pants on its face book site, the company responded by posting new photos of employees of a range of sizes wearing the product. The feedback from customers was remarkably positive.

It is not just big fashion houses and retailers, who are utilising the internet and social media to sell fashion. The internet and viral marketing using sites such as Face book and Twitter has made it cheaper and easier for small independent fashion retailers to sell their products and to get customer feedback without having to pay for costly professional market research. Leading the way, ASOS marketplace is now accepting applications to open boutiques in the Marketplace from Fashion designers, Independent labels, and Vintage resellers. More choice for the consumer means more opportunity to make their own decisions about what sort of fashions they want including the ethical trend for recycling clothes. Fashion is no longer about buying all the right labels but producing a stylish mix of high and low pieces and the move towards a more democratic Fashion industry is part of this trend.

In keeping with the move to a more democratic industry, it seems the size zero vs real women debate is starting to be taken more seriously. Online plus size mall One Stop Plus made history this year as September saw the first ever “plus-size only” show showcased during Mercedes Benz Fashion Week in New York.

However, it is one thing listening to your customer’s opinions to try and improve business, but one designer has taken it a step further. British fashion designer Katie Eary has launched the first ever fan-funded clothing. All of the shares for the collection have sold out which has created fashion history! The Katie Eary collection at Catwalk Genius went on sale in September. With investments from as little as £11, part ownership of a collection by a designer you like seems the ultimate way to influence the fashion industry!

Whether this move towards fashion democracy is permanent remains to be seen but with the advent of social media and the internet, it seems unlikely to change. Customers are, at last, able to make themselves heard and any business would be stupid to ignore them.