Women’s Fashion Clothes For 2010

When it comes to women’s fashion, clothes for 2010 are definitely taking the limelight. Promising to be one of the most colorful and creative years for the fashion world, designers this year are already breaking rules and starting new trends.

On the other hand, men’s fashion is taking a step back, with designers sticking to basics. When it comes to basics, it’s the men’s department that stocks up more as compared to the women’s; fashion, clothes, and shoes that are more on the adventurous side focus a little more on women than men nowadays.

This begs the question, why do women’s fashion clothes show more changes as compared to the opposite gender’s? Perhaps designers know better than to trifle with men’s clothes; after all, the average Joe is not about to experiment with pants of a shape that looks foreign to him. Women, in contrast, are more willing to explore new trends.

Thankfully, in terms of women’s fashion, clothes are becoming more and more figure-friendly. In the last few years, women’s fashion clothes included baby doll dresses, maxi dresses, loose shirts, and many other trends that flatter a woman the right way. Any unwanted pounds are well-hidden while beautiful curves are given due merit. Designers have gone a long way in designing wearable, chic women’s fashion clothes.

The year 2010 is no different. More ensembles are cropping up, with women becoming more open to new styles and cuts. Women’s fashion clothes are being overhauled; as a result, dress codes are becoming more and more open to imagination. The word “casual chic” can mean anything from pants and heels to a fun, short dress. Women’s fashion & clothes are rather unpredictable with every year that passes by, but this change is something fashionistas actually look forward to every season.

Perhaps men’s fashion will get a makeover soon, but not as radically as women’s fashion – clothes, shoes, and bags will always be more prone to modification on a woman’s body. There will still be great designers banking on women’s basics, such as Calvin Klein and DKNY; however, with savants like Alexander McQueen not holding back, there is more to come in women’s fashion clothes for 2010.

Work Wear As Fashion Clothing

Work wear has to be three things: durable, protective and comfortable. These considerations don’t always apply to fashion clothing, as women easily wear shoes that are more akin to torture implements, and men’s shoes that look sophisticated are often uncomfortable. Perhaps it’s no surprise then that work wear has been used to create industrial chic fashion: large boots and caps emblazoned with a work wear manufacturer’s name are about as fashionable as you can get. But how did this come about?

In Japan, their construction work wear is a combination of traditional Japanese clothing and practical European designs. Then in 2005, the designer, Bernhard Willhelm, took from the outfits worn by Japanese construction workers (called Tobis) to create his spring fashion clothing line. From then on, Tobi fashion clothing stores started springing up all over Tokyo, to the point that even children’s clothes were made in the Tobi style. This has also had repercussion in the construction business. Now workers can walk into construction clothing shops and be faced with colourful hardhats and overalls, making the work place also a place of fashion and fun.

One big name in fashion shoes is traditionally a manufacturer of construction vehicles. It seems a giant leap of faith to go straight from manufacturing construction vehicles to releasing a fashion footwear line. Yet, by 2005, the vehicle manufacturer had sold 57 million pairs of shoes over a period of ten years. Experts attribute the brand’s success to their success in creating reliable machinery for the construction industry. People assumed that the footwear would be as tough as their machinery and the shoes are well-respected for their durability and they exude power and strength.

But the real reason for the transformation from dirty and dangerous work to fashion clothing is that work wear suppliers have responded to the demand in the market and started customizing work wear to look mainstream and to suit all tastes. Just like sportswear manufacturers such as Adidas did by creating all different lines of urban fashion clothing, work wear manufacturers have started tapping into the lucrative consumer market too. This is a win-win situation because people are assured of comfort and durability for their everyday activities with work wear lines.

How To Get Your Fashion Designs in Boutiques: The Inside Scoop From a Fashion Buyer!

Getting your fashion designs in stores can give you major credibility, exposure and prestige! Retail stores have large customer bases, lots of foot traffic, and well-marketed online sites that can really help to launch your brand!

For new designers, I recommend that you focus on getting your designs sold in small boutiques before trying to get into department stores to gain exposure and to learn the ropes. Small boutiques are usually more flexible for new designers and you can use the exposure in their store to help build up press about your brand.

Trend & Lifestyle
Do your designs cater to the stores target demographic? Do your designs fit into the lifestyle of the consumer? Does your product work with what is fashionable/ on trend in their stores? Make sure that you visit stores to make sure your brand makes sense there before setting up meetings with Fashion Buyers. You don’t want to waste a ton of time trying to sell your hipster clothing line to a store, only to realize that they focus on purchasing wear-to-work clothing for businesswomen.

Price Range
Do you understand what customers are willing to pay for your product? How much are customers paying right now for similar products? Have you done your research? Stores have to be able to make a profit and you need to make sure you have priced your designs for you to make a profit before even meeting with any buyers. In a tough economy, Buyers are playing it safe when it comes to price, so this can make or break you.

Hanger Appeal
Does your product sell itself just by being on a hanger or is it tricky and only looks good when a customer tries it on? Your product must function and look fabulous with no explanation/convincing from sales people. Product needs to have hanger appeal that will convince buyers that customers will see your product in their stores and will just have to buy it on the spot!

Distribution
Fashion Buyers will want to know who else you sell your designs to. Are you established in other stores, like small boutiques or do have a big online following? Will your designs be exclusive to their store or is it the same product that you are selling in other stores?

Delivery
You have to be able to ship your product on the agreed date. You cannot be late. Trust me, you don’t want to be late…it can become a very, very expensive mistake! If you are late on shipping your product, a buyer might decide to just cancel their order all together, which can potentially put you out of business if it’s a big order because you’ve already spent the money to make the product and now you have nowhere to sent it. Also, how often will you ship new collections? Generally, most brands ship new designs monthly, some ship new product twice a month.

Are you Ready?
Fashion Buyers want to make sure you are really ready to be in business. Their stores credibility is at stake if something goes wrong with your product (such as quality issues, late shipments, etc). Stores are taking a risk by doing business with you and do not want to be let down if you can’t deliver on your agreements.

Next Steps
If Fashion Buyers are excited about your line and you meet all of the applicable criteria that I mentioned in the post, they may want to give you an order. Buyers may want to “test” or try your product in 1 of their stores or in a handful of their stores. You will sell the product to them at a cost price (set by you) and you and the buyer will work out the rest of the details from there.

It can be a difficult for a brand new designer to launch their designs in well-known stores because of the lack of credibility and selling history as a newbie. This is why I recommend that new designers start out trying to sell to small boutiques. You can start out with a small order, as a test and hopefully grow from there.

Some new designers may decide to start out by doing consignment with small boutiques. Selling on consignment basically means that your designs will be put up for sale in the store and you will only get paid for what sells. Just be aware that this concept works to the stores advantage, not yours (there is basically no risk for the store if the product doesn’t sell). You will have to take back what doesn’t sell (or you can try sell it to the store at a discounted price).